Head-to-head

A head-to-head searches two topics at once with the same dates and platforms. Each side gets its own report, and the head-to-head sets them against each other. It can run once or every day.

How it differs from comparing two searches

	Compare two searches	Head-to-head
What is compared	Two searches you already ran, with any dates and platforms	Two new searches that run together
Dates and platforms	Can differ; only shared platforms are compared, and per day if the dates differ	The same by construction
What the AI reads	The two finished reports	The posts of both topics
Cost	5 tokens flat	Each topic pays its own
Every day	No	Yes, from Agency
Extras		Who names whom, where it is won and lost, repetition in the comments

Creating a head-to-head

1. In the side menu press Compare. New head-to-head opens.

2. Under Topic A and Topic B write the two names, different ones, and for each What you want to know about it. Each side has its own question.

   

3. Under For both tick the Platforms. Both sides are searched and read only on those, so they compare like for like.

4. Under When pick Once or Every day. With Once, pick From and To; with Every day, First head-to-head and Last head-to-head, as in a tracking.

5. If you want, set a Minimum engagement (likes): anything with fewer is left out of the reading, the same on both sides. 1 to 1,000,000. Empty reads everything.

6. Pick the Report language. Both reports and the head-to-head come in it.

7. Under Max tokens per topic set each side’s cap. The head-to-head sets aside twice that.

8. Press Compare.

What to expect

The head-to-head’s page shows The two sides first, with each one’s state and the link to its report. The comparison appears when both finish; meanwhile the page refreshes itself.

The comparison

• Net sentiment of each topic.
• Share of the conversation: posts, comments or everything; by platform or by day.
• Who names whom: how many posts on each side name each topic.
• Engagement: posts and comments, interactions, per post and views.
• Where it’s won and lost: for each topic, what part is For, Neutral or Against, with the why and what people said.
• In short: Better sentiment, More of the conversation or Tie, with the same rules as when comparing searches.
• Repetition in the comments: None, Low, Medium or High, from near-identical text groups, phrases repeated by many accounts, hours with a spike, phrases on 3 or more platforms and how many distinct accounts comment. Totals only; accounts are never shown. High repetition is not always a campaign.

Daily head-to-head

There is one comparison per day. At the top, a day picker; the newest comes selected. It also shows Change vs earlier days: the day’s net sentiment minus the average of up to 7 earlier days. It needs at least 3 earlier days.

The Head-to-head tab

In the side menu, Head-to-head lists all of yours, search comparisons included, under Running and Finished: the two topics, the state, the dates, the days done and each side’s split in the newest result.

Sharing and deleting

• A one-off head-to-head is shared from its topic A’s link: whoever opens it sees the head-to-head and that topic’s report. See Share.
• Daily head-to-heads cannot be shared.
• Delete head-to-head deletes both sides, with their reports and what was read. This cannot be undone.

Limits

• From the Premium plan. Every day from Agency.
• The two topics must be different.
• If one side fails, there is no comparison. The failed search is given back. The Start another head-to-head button opens the form again.
• If your tokens do not cover both topics, the notice offers to cut both equally.

Note

From a normal search’s page, the Start a head-to-head link at the foot of the form brings you here.